Personal branding is about deciding to take an active role in the definition of your life. Personal branding is the process of establishing your public persona for your target audience. It involves carefully and accurately communicating your values, beliefs, goals, and purpose. Taking control of your personal brand, on the other hand, puts you in the driver’s seat. You get to control the narrative and show your audience what you want them to see.
It’s not about being fake. You are curating aspects of your own personality and presenting yourself in the best possible light to achieve your business and personal goals.
Personal Brand +
Business Management
SERVICES OFFERED
Show what you’ve got to offer!
What is Gained by Personal Branding?
- Uncover your professional purpose
- Maximize your personal AND professional network
- Achieve your business goals and aspirations
- Invite new opportunities
- Establish credibility and thought leadership
Brand Strategy + Identity Development
- Let’s put together an action plan to take you from being inconspicuous in certain areas of your life and/or career to one of high visibility. Our strategic plan will lay out the details and tools needed to reach your goals, in a focused, consistent and authentic way.
- Comprehensive and unique personal branding strategic and tactical recommendations
Reputation Management (Online or #IRL)
- When people Google you, what do they find?
- Take control of the online conversation! I will help you create balance and counteract misleading trends, allowing you to influence how people view you or your business online.
Social Media Strategy and Implementation
- Learn how to improve your social media engagement in order to increase your brand awareness, connect with the audience you want to reach and exposure and distinguish you from the competition.
- Following a thorough analysis and deep understanding of your personal digital footprint, you will get a social media communication cadence, content guidance and success measurement framework. Need help executing it? I can do that too!
Sports Management
Next to your agent, your sports business manager is one of the most important people on your team. I seek to represent and partner with high school, collegiate and professional athletes in all areas of the sports world to build their brands and maximize their revenues while acting and protecting their best interests.
- Advisory
- The client needs someone that is always going to be on their side, seeing the puzzle pieces from all angles. Whether you have an established relationship with an agent or not, I will be there to advise clients on all of the options available to them.
- Marketing and Brand Development
- Your personal brand → importance ← Your business brand
- Let’s build your athlete brand equity together so that you can stand out, stay relevant and build value in the minds of current and potential fans, so as to maximize fan support.
- Community Relations
- Involve clients in philanthropic activities, showcasing their socially consciousness in areas that they are passionate about
- Assistance in event planning, media awareness and fundraising on behalf of the client
- Comprehensive support for the charitable and community efforts our clients are involved in
- Financial Services
- Assisting clients and their families evaluate their financial needs and objectives and then create and establish their goals, and identify financial professionals that will work to help them achieve these goals.
- And a bunch of other stuff to X-Y-Z! – Comprehensive representation to provide clients with opportunities to succeed in their personal life and in business.
WHO I WORK WITH:
Personal branding is for EVERYONE!
CEOs – Executives – Students – Business Directors/Managers – Entrepreneurs – Academics – Sports Stars of any level – Celebrities – Teacher – Professional Associations – Consultants – Boomerangs into the Business world – Volunteers
